Up! Shampoo (300ml)

$32.00

Instantaneous volume. Absolute lightness.


Format:
60-day guaranteeLove it or your money back
Benefits
Volume from the root
Rich lather, salon-quality
Strengthens and thickens the hair fiber
Cleanses without weighing hair down
Reduces static electricity
Rich lather, salon-worthy results
Suitable for natural and color-treated hair
SLS and SLES free
Paraben-free
Details

Volumizing shampoo enriched with keratin and collagen to strengthen every strand, designed for fine, flat, delicate, and/or limp hair.
From the very first wash, hair feels fuller, lighter, and visibly amplified — without any heaviness.

Ingredients
Purified Water
SODIUM C14-16 OLEFIN SULFONATE
COCAMIDOPROPYL BETAINE
CETRIMONIUM CHLORIDE
COCAMIDE DEA
ALOE BARBADENSIS LEAF EXTRACT
SODIUM CHLORIDE
PROPYLENE GLYCOL
DIAZOLIDINYL UREA
IODOPROPYNYL BUTYLCARBAMATE
POLYQUATERNIUM-7
PEG-150 DISTEARATE
D-PANTHENOL
GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE
FRAGRANCE (PERFUME)
DMDM HYDANTOIN
PEG-40 HYDROGENATED CASTOR OIL
EDTA
HYDROLYZED KERATIN
HYDROLYZED COLLAGEN
GENTIANA LUTEA (GENTIAN) ROOT EXTRACT
CHAMAEMELUM NOBILE (CHAMOMILE) FLOWER EXTRACT
CALENDULA OFFICINALIS (CALENDULA) FLOWER EXTRACT
SYMPHYTUM OFFICINALE (COMMON COMFREY) ROOT EXTRACT
CI 42090
How to use
Wet hair thoroughly
Apply a small amount and lather generously
Massage into the scalp and through the lengths
Rinse thoroughly
Follow with Up! Conditioner to maximize volume

Complete your routine

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60-Day Satisfaction Guarantee
Developed with Professionals
Simple At-Home Routine
Salon-Quality Performance

Volume & Hold

Volumizing shampoo with keratin and collagen that strengthens every strand, designed for fine, flat, delicate hair and/or hair lacking body.

Build Volume Step by Step

Use UP! Shampoo according to your desired result, then style your hair to enhance movement and volume without weighing it down.

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